About

The first thing you’re probably wondering is, “what’s with the name?” The name Seven/Seventy-Nine comes from the birthdays of company co-founders Andrew Money and Dan Phenicie. They were both born in July of 1979.

The next thing you’re probably wondering is, “what does Seven/Seventy-Nine do?” Seven/Seventy-Nine does video, plain and simple. If it involves video, we can do it - whether it’s television commercials, web videos, interactive web videos, training videos, corporate videos, property tours, branded content, documentaries, entertainment related video, or any other kind of video. We can develop the concept, write the script, find the actors, shoot it, edit it, add a soundtrack, and create graphics and special effects.

We can even help distribute your video. If the intended medium is television, we can help you get airtime and deliver the video to the stations. If you want to go with a viral campaign online, we can plug your video into the most trafficked video sharing sites and online ad networks. If you want DVD’s, we can have any number of them produced.

So getting down to business, Seven/Seventy-Nine is dedicated to providing the highest quality video production at a reasonable cost. Our goal is to work with our clients to take a well crafted message and present it in a visually appealing format.

And there you have it, that’s who we are and what we do.

How it Began…

You’re probably also wondering how the company began and even if you’re not, please keep reading because it’s a great story.

While finishing up a degree in Political Science at the University of Cincinnati, Dan Phenicie had a part time job as a production assistant for the morning news at a local TV station. Although having to work from 4:30 AM to 9:30 AM left a lot to be desired, Phenicie nonetheless found the world of television production fascinating. Then one night at a good old fashioned college kegger, Phenicie was talking to his longtime friend Andrew Money. Money, who was finishing up a degree in Industrial Design, mentioned that he was thinking about going to film school upon graduation and a mutual interest in the art and science of filmmaking was discovered.

So, with two quarters left until graduation and enough credits to graduate with respectable GPA’s, Money and Phenicie began a crash course in filmmaking. They devoured any book about filmmaking they could find and after a few nasty cases of indigestion, they decided to read them instead. Using a video camera Money inherited from his Dad, they began shooting short films and fake commercials to apply what they were reading about.

This early experimentation in film and video production led to crudely classic short films such as Pizza Football, The Great Cicada Invasion, and a fake True Hollywood Story about a mutual college friend. After several years of practice and a steadily increasing level of sophistication and production value, they created the short documentary OTR about Cincinnati’s Over-the-Rhine neighborhood. This film was selected as a finalist in the National Neighborhood Day Film Contest and took second place in the Cincinnati USA Regional Chamber’s HYPE Cincinnati film contest.

Next, Seven-Seventy-Nine went into production on its original short film called The Turtle which is a dark comedy of errors about a bumbling gangster’s attempt to cover up the accidental death of a cocktail waitress. The film combines story and stylistic elements from filmmakers such as Quentin Tarantino and the Coen Brothers. The Turtle debuted to a sold out crowd at Cincinnati’s Esquire Theatre. This Telly Award winning film also played at the 2009 Washington DC Independent Film Festival.

Seven/Seventy-Nine also worked with Los Angeles based production company Red Love Films on the feature film Joy. Money was a co-director and co-editor on the film with Phenicie as a co-producer. Joy has played at film festivals such as Dances with Films, the Washougal International Film Festival, Indie Fest USA, and the La Femme Film Festival. The film won first place for Experimental Film at the 2009 Indie Gathering Film Festival.

Along the way, Seven/Seventy-Nine has worked with clients such as the Christian Moerlein Brewing Company, the Hudepohl-Schoenling Brewing Company, P&G, Coney Island, CincyTech, the Over-The-Rhine Foundation, Bridgewater Falls Lifestyle Shopping Center, Soapbox Media, and the University of Cincinnati’s Fashion Design Program. We would love to add your name to that list so give us a call.